Digital Marketing Manager (m/f/div)

Hennig Arzneimittel is looking for a young professional passionate about digital communication and online marketing to strengthen its activities in the German market, with a specific focus on pharmaceutical marketing.

The selected candidate will support branding, content creation, and performance marketing initiatives, contributing to the design and implementation of social media campaigns and e-commerce activities (including Amazon and pharmaceutical online channels).

They will also be involved in the creation of digital content (newsletters, DEMs, informational materials) aimed at healthcare professionals and corporate stakeholders.

Proficiency in Italian and English (B2 level or higher) is considered a plus, to facilitate collaboration with international teams and partners.

Main responsibilities:

• Operational management of social media channels (LinkedIn, Facebook, Instagram), with a focus on editorial planning, copywriting, and performance analysis
• Support for digital advertising campaigns, including Amazon activities and promotions through online pharmacies
• Creation and localization of digital content: emails, informational materials, graphic assets, and newsletters
• Cross-functional collaboration with marketing, sales, and compliance teams for content validation
• Monitoring of campaign performance and preparation of concise reports

Requirements:

• Degree in Marketing, Economics, Communication, or Business Administration, preferably obtained at a German Hochschule or equivalent institution, with a specialization in digital marketing
• Good knowledge of social media platforms, key digital marketing tools and AI LLM platforms.
• Familiarity with graphic tools (e.g., Canva, Adobe Express) for the creation of simple yet effective visual content
• Team-oriented mindset, strong organizational skills, and attention to detail
• Excellent communication skills, precision, and result-oriented approach
• Proficiency in German (native or C1 level) and a good command of Italian (B2 or higher)

Preferred qualifications:

• Previous experience (even brief) in similar roles (e.g., digital marketing internships)
• Basic knowledge of platforms such as Amazon Seller/Vendor Central
• Interest in the pharmaceutical sector and its digital dynamics

What we offer:

• A concrete opportunity for growth in the pharmaceutical digital marketing field
• The chance to explore tools, formats, and languages in an international context
• Support in training and the acquisition of advanced digital skills

Further benefits at Hennig Arzneimittel:

• Flexible working time models
• Vacation and Christmas bonuses and anniversary payments
• Competitive salary reflecting qualifications, experience, and responsibilities
• 30 vacation days as well as special leaves for personal occasions
• Free on-site parking
• Subsidized meals in our company cafeteria
• Free coffee, mineral water and fruits
• Back exercise classes led by a qualified physiotherapist
• Access to our corporate benefits program
• Daily breakfast van on site
• Annual events (e.g. summer party)
• Voluntary training possibilities
• and more

Contact:

If you have any questions regarding this position, please feel free to contact us at +49 6145 508 0